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2005土耳其国际广告、视频通讯及户外媒体博览会
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参展范围
*户内、外广告设备
数码喷绘设备、雕刻机设备、切割机设备、压力克制作设备、影像写真设备、装裱塑封设备、三面翻设备、广告设备及零配件
*广告耗材及物料
喷绘写真介质、各类油墨制品、反光材料、各类板材、PS版、制版设备、制版材料、感光胶片及套药、洗涤剂、粘网胶、固色胶链剂、上光剂、晒版灯、喷粉、传输设备及各种刃、刀具、喷绘墨水、喷墨打印纸
*广告摄影、影视广告制作技术
标牌加工制作、标识制作材料及加工、户内外广告工程制作、灯箱霓虹灯制品、相机设备、冲印系统、胶片、影视广告摄影制作及后期制作技术设备、数码特技、字幕合成系统、广播电视器材、巨型电子显示屏、超大屏幕电视系统
*展示器材、展具、展示技术及设备
上届展会数据
  This year the International Outdoor Advertisment Fair which is expected to be visited by 6-7 thousand Professionals, had reached over 10 thousand visitors between December 9th-10th and broke a new record. At the fair which was held in a period when companies are making their 2005 advertisment plans, direct sales which gave power to the expectations of the advertising cake will grow twice next year was realized. Coming first the Balkan and Russian Federation Countries, the rate of the foreign visitors coming from 33 coutries ais reached to 7% of the Fair visitors.
组织者:ISTANBUL FAIR ORGANIZATION
展会简介
  此此展会是该地区规模最大的唯一的广告技术及户外设备展览会。
  It is expected that the Turkey's recent total advertising spend of 1 Billion USD will increase surprisingly together with the positive developments in economy. The share of outdoor advertising is growing gradually in the advertising market. Outdoor advertising which is recognized as an attractive tool in brand establishment enters a new and dynamic period.
  6th SIGN Istanbul Fair which will be organized in this exact period, matters for the ones who work at this field and who set their sights on global markets. Being a center of business & culture of Eurasia where 700 million people from 33 countries are living, Istanbul opens the doors of not only Turkish market but also the entire Eurasian market to the exhibitors of the fair.
   The sectors of Sign, visual communication and outdoor media want to exhibit, variety of materials , equipments and technological innovations at this fair. Advertisers, media buying groups, advertising agencies and appliers want to watch all these. The opportunity of visiting Istanbul for the day from at least 20 countries, increases the number of potential visitors of the fair.
   SIGN Istanbul Fair which attracts attention of many exhibitors especially from Europe invites you to discover new technologies and brings you the greatest opportunity to meet your recent & future clients.
其它
  土耳其地理位置独特:交汇东西、横跨欧亚,地理位置独特。它毗邻中东、中亚新兴市场,蕴藏独特商机。国际投资热点:外资公司超过4000家,其中财富500强企业中有104家落户土耳其,说明土耳其是一个投资热点。经济发展迅猛:过去三年平均增长速度达到6.8%,远远超过许多经合组织国家,显示出经济的强劲发展势头。根据世界贸易组织统计数字,在全球贸易中,土耳其是20个最具活力的国家之一。
国内市场巨大:土耳其人口6千3百万,消费者购买力不断提高,为投资者提供了一个充满活动的巨大的国内市场。能源枢纽:中东、里海和中亚,人称未来的世界能源库,而土耳其是中东、里海石油及中亚天然气西的进必经之地。现代电信网络:土耳其拥有相对“年轻”的电信网络,技术先进,可与发达国家媲美。
2003年展会共有来自11个展团18个国家和地区300多家企业参展,他们分别来自日本,加拿大,美国,英国,法国,德国,匈牙利,意大利,西班牙,澳大利亚,埃及,伊朗等。2003年展馆面积11000平方米,展位净面积5000平方米,预计2004年展位净面积9000多平米。据统计,共有来自欧洲、海湾六国、印巴、非洲地区39个国家和地区近4333名专业人士登记参会。登记的专业人士:广告牌业48%,喷绘及数码影像9%,三面翻2%,终端消费者16%,广告设备影像9%,政府部门官员4%,零售商12%。此次展会成交额达2100万美金。
MARKETING TOOLS
Promotion program to be executed
* To take place in important foreign fairs as an exhibitor or as a visitor in order to enable increase in the number of visitors from abroad. Fairs that are planned to studied on: ISA International Sign Expo – Orlando, Visual Communications Europe – Paris, Sign Espana – Madrid, Pro Sign – Frankfurt, Visual Communication – Milano, Digi Sign Middle East – Cairo, Graphica – Athens, Sign Asia - Hong Kong, Reklama – Moscow, Reklama – Bukarest, Reklama – Prague and Visual Communication Greece – Athen.
* To entertain the managers of fundamental associations of the region in ?stanbul throughout the fair.
* To advertise in foreign and domestic magazines and newspapers.
* To arrange meetings in order to intensify financial press's attention on the sector and to publish press releases about the sector.
* To introduce not only the fair itself but also its exhibitors on the web site.
* To provide online invitation tickets free of charge
* To provide CIP and VIP passes issued to the sector's professionals own names.
* To utilize outdoor media.
* To arrange visitor oriented workshops.
* To publish a non-periodical newspaper under the name of SIGN ISTANBUL BULLETIN


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